Search volumes for Swimwear outstrip those for Lingerie and Playsuits

Online search volumes for footwear, clothing and accessories in September were up a whopping 82% on the previous quarter, reveals the latest analysis of fashion-related search data from leading independent digital marketing agency, Greenlight.According to the agency's latest 'Fashion Sector Report - Issue 19',fashion swimwear the womenswear subsector saw the greatest uplift, with swimwear emerging the star performer,cheap men's military costumes search volumes of which outstripped those for lingerie, playsuits and maxi dresses.satin french maid costumeGreenlight's report shows there were a total of 15.5 million searches made on Google UK for fashion wear in September compared to 8.5 million in June.Shoes & accessories accounted for the lion's share (35%) of fashion-related queries, search volumes being almost six times greater than those pertaining to menswear, which accounted for just 6%. 

However, womenswear made the highest gains on the previous quarter, with related search volumes in September totalling 4.2 million, up a staggering 102% on June's 2 million.Searches pertaining to swimwear dominated womenswear queries,military naughty school girl outfits the keywords 'swimwear', 'bikini' and 'bikinis' combined, making up 6% of searches. In fact when compared to the previous quarter, queries for swimwear in September rose 152% on June levels.Other popular womenswear searches included 'bridesmaid dresses', 'maternity clothes', 'playsuits', 'lingerie' 'petite maxi dress', 'maxi skirt' and 'maternity dresses'.Greenlight ranked the most visible sites to consumer searches for womenswear.swimwear crotchlessThe Fukushima Dai-ichi nuclear plant continues to be a dangerous headache for Japanese authorities more than two years after an earthquake damaged the facility leading to a meltdown. 

Radiation levels near the site are still unsafe, but there have also been concerns that contaminated water could be making its way out of the hot zone. There's always someone looking to turn a quick buck when things go wrong, and this time they're doing it with anti-radiation underwear and swimsuits.The full-body wetsuit-style garment from Yamamoto Corporation is made from a biorubber material that contains microscopic bubbles which deflect almost 100 percent of beta particles. The swimwear is designed to protect the wearer from complete submersion in radioactive water — it's clearly directed at emergency workers who are still trying to clean up Fukushima.