2013年11月30日星期六

From politics to fashion: Huntsman sisters vote for the Little Black Dress

As Jon2012girls, the Huntsman sisters grabbed headlines for their 20-something wit and social-media flair during their father's presidential campaign. "We are shamelessly promoting our dad like no other candidate's family ever has," Mary Anne says, wearing big glasses and a fake mustache in a video parody of a Herman Cain ad.Now, in an off-cycle campaign of sorts, Mary Anne and Abby Huntsman are applying their shameless promotional skills to fashion, tweeting and posting to advertise the just-right Little Black Dress. "It's totally a no-brainer," Mary Anne Hunstman said in a joint phone interview with her friend Lisa Sun, CEO and founder of the fashion company Project Gravitas. "I think a little black dress is always in, no matter where you live, in New York or Utah or China.thigh highs wholesale" 

Project Gravfling thongitas, a New York-based fashion company, recruits prominent women to model and accessorize its dresses for a month, then donates 10 percent of sales to the spokesmodels' cause. This month, money from sales of dresses modeled by the Huntsman sisters will be donated to Utah's Huntsman Cancer Foundation.For the Huntsmans to turn from spinning their father's presidential gravitas to the perceived frivolity of fashion isn't likely to raise an eyebrow in the current media culture. "I think that line got crossed so long ago that it's expected," says Utah-based public-relations consultant Cheryl Snapp Conner,Cheap Ruffled Edges Fashion Beach Dress on sale a columnist for Forbes.com. "It's not even an issue."Project Gravitas sells 10 styles of black dresses on its website, retailing for $195-$295,handcuff holidays each named for female icons. 

Perhaps the most innovative aspect of the company's dresses is that each "has an agenda," according to Sun. Each dress is fitted with shapewear lining. The lining isn't girdle tight, "more smoothing and shaping, like your favorite yoga pants," she says.black fishnet body stockingThe shapewear "instantly makes you look 10 pounds lighter," writes Adam Glassman, O magazine creative director, in the November issue.Sun, the daughter of Taiwanese parents, and Mary Anne Hunstman, who lived in Asia while her father was an ambassador, bonded after meeting through a mutual friend. Once this summer, while the two were on their way to an event, Mary Anne even borrowed one of Sun's dresses, which she discovered made her "feel like a million bucks."

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